YOUR IDEAL CLIENT AVATAR

Please fill out the ideal client form below and press “Submit” when you are done.

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Your Information
Please enter YOUR name and email below, so that we can properly assign and email this ideal client form to you.
Your Name*
First Name Last Name
Your email address*
Your Ideal Client's Information
All fields below relate to your ideal/target client or customer. Even if you are targeting businesses rather than individuals, please fill out the form below with a specific person in mind (such as an owner, C-level executive, or other decision maker). Feel free to use a made up name or initial to protect the identity of any real clients.
Name or initials of this ideal client*
Age*
Gender*
What is their career/job?*
What is their estimated yearly income?*
Relationship status*
Do they have kids?*
- Yes
- No
- Unsure
What is their highest education level?*
Where are they located? (Are they local to you, in a different state or country, etc.?)*
What are/were their general interests?*
What clubs/groups are they part of? What magazines do they read? TV shows they watch? Etc.*
What were/are their spiritual beliefs?
Your Ideal Client's Life BEFORE Working With You
How would YOU generally describe this example client? List as much as you can to give us a good picture of the person. Here are a few example descriptions/traits of what we're looking for to help get you started: Very healthy, Type-A overachiever, not able to control their emotions very well, constantly in and out of relationships, introverted, kind/generous, short-tempered, stubborn, recently had a liver transplant, etc.*
What general area(s) of life did they want help with?*
What was the "big problem" they told you they needed help with when first coming to you? Specifically, the words they used themselves to describe the problem.*
What did they say they wanted as the end result of working with you? Specifically, the words they themselves used to describe an ideal outcome.*
What were their goals in general?*
What do you think would motivate them to hire you? Or if you know, what did motivate them to hire you?*
What motivated them in general before working with you?*
What approaches would discourage them or take away their motivation?*
What excited them in life?*
What were their biggest accomplishments before working with you?*
What 3-5 things were they tolerating/putting up with before working with you?*
Were they in denial about anything before working with you?*
What were their real or perceived strengths?*
What were their real or perceived weaknesses?*
What were their fears/frustrations/stressors?*
Who were their role models or the people they looked up to before working with you?*
What were/are some of their main values?*
What did they want to contribute to the world?*
If you were them, what would trigger you to know it is time to look for someone like you to help them?*
What do you think they would type into Google to find you?*
What/how should they feel when they land on and experience your website?*
How would they feel after visiting your site over the course of a few months?*
What are they feeling exactly at the moment they commit to pursuing you to coach them?*
What dream solution would they pay anything for?*
If this was a real client, what specific services/products (a certain # of coaching sessions, a book, etc.) did they buy from you? If made up, what products/services would you suggest/offer to this person as they were deciding to buy or not?*
Your Ideal Client's Life AFTER Working With You
How would YOU generally describe this example client after working with you? This is specifically in contrast to the first question in the previous section. Did they change in any way from that description?*
Give a general overview of how their life would/did improve after working with you.*
How would their life be DIFFERENT after working with you? As in, were there any very specific/measurable changes that occurred?*
What do you love about working with this example client?*
What specific gifts do you have, as their coach, which might have particularly helped this example client?*
Did their values, beliefs, stories, goals, etc. change at all as a result of working with you?
Do you have any other information, comments, notes, etc. to share about this example client?
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YOUR IDEAL CLIENT AVATAR

Your Information

Your Ideal Client's Information

Your Ideal Client's Life BEFORE Working With You

Your Ideal Client's Life AFTER Working With You